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Based Marketing ABM is a marketing tactic that flips the traditional sales funnel on its head. With ABM B2B marketers don’t reach out to a wide audience convert a small segment of that audience as leads and then move these leads down a funnel. Instead they start by identifying key accounts they want to target and move backwards from there. The way we look at it ABM is a strategic way of taking your personalization efforts to the next level.

You’re already segmenting your email list and crafting personalized email campaigns that are targeted to your different buckets of leads. Why not take it a step further and deal with each account on an individual basis Account Based Marketing vs. Account Based Selling China Email List vs Account Based Prospecting Uplead the difference between Account Based Marketing Account Based Selling and Account Based Prospecting The first two terms are essentially the same thing; that’s the act of first identifying key accounts then attempting to sell to them using a 100% personalized pitch. Account Based Prospecting on the other hand simply deals with the first step of the process.



Finally there’s also the term “Key Account Marketing”; this is less widely used but it refers to the same thing as ABM. Key Benefits of Account Based Marketing Companies who use ABM strategies tend to enjoy shorter sales cycles and find it easier to retain their customers. They’re also able to align their marketing and sales teams more effectively and stand out from their competitors. Read on to find out more! Shorten sales cycles Statistics show that the average B2B purchase requires 5.4 people to formally sign off. Assuming you’re doing things the old-school way and marketing to a single lead this means you’ll have to grapple with a long-drawn out sales cycle. Uplead | Shorten Sales Cycles Think about it after you get into the good books of your lead they’ll rope their colleagues into the picture and you have to jump through the hoops again.

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